Partner council
Share supply, quality, and guest feedback; plan new seasonal products
SASANG LIFE WELLNESS OFFICE / OPERATING BLUEPRINT
Methods are replicated
by people;
people are protected
by systems.
Constitution Lifestyle implementation organization · convergence content partnerships · staffing · automated operating system
Tae-yangTae-eumSo-yangSo-eum
OPERATING PRINCIPLES / 01
Five design principles
01
A small office, strong standards
The office holds the method, training, partner relationships, and data; site teams run day-to-day operations.
02
Education comes before opening
Therapist and consultant training is a Phase 0 prerequisite.
03
Each site is a unit of replication
The VIGO team structure becomes a replication kit for Texas K-Town and partner properties.
04
Automate repetitive tasks from the beginning
Systems handle repetition so people can focus on consultation and care.
05
One standard for claims and safety
Review claims, safety, and personal information practices across every channel.
- A small office, strong standards — The office holds the method, training, partner relationships, and data; site teams run day-to-day operations.
- Education comes before opening — Therapist and consultant training is a Phase 0 prerequisite.
- Each site is a unit of replication — The VIGO team structure becomes a 'replication kit' for Texas K-Town and partner properties.
- Automate repetitive tasks from the beginning — Systems handle assessment, reports, booking information, subscriptions, and settlement. People focus on consultation and care.
- One standard for claims and safety — Compliance staff review efficacy claims, safety rules, and personal information practices across all channels.
GOVERNANCE & DELIVERY / 02
Implementation organization
[ Steering Committee ] Resort operator · investors · Constitution Life
│
[Academic & Method Lead] Dr. Yim DongKoo ── [Overall Wellness Director] Ryu JeongKun
│
┌──────────┬──────────┬──────────┬──────────┬──────────┐
Method R&D Academy & Partner Brand & Operations &
Lab Certification Content Hub Digital Compliance
│
┌─────────────┼─────────────┐
Site 01 VIGO Site 02 Texas K-Town Partner Sites
(Flagship Team) (Phase 3~) (Phase 4~)
| Organization | Mission | Core work | Key outputs |
|---|---|---|---|
| Steering Committee | Business direction and investment decisions | Quarterly reviews and approval of budgets and expansion | Quarterly report |
| Academic & Method Lead (Dr. Yim DongKoo) | Accuracy and authority of the method | Constitution assessment criteria, dietary and food guidance, academic advice | Reviewed method standards |
| Overall Wellness Director (Ryu JeongKun) | Guest experience and operational leadership | Program and product design, aromatherapy and Fashion Therapy, training, partner coordination | Product and operations manual |
| ① Method R&D Lab | Protocol standardization and quality | 10 therapy SOPs, constitution matrix, 24 solar-term rituals, outcome measurement design | Method standards, SOP, quality checklist |
| ② Academy/Certification | Developing qualified people | Therapist/consultant course, basic employee training, certification exam, English course | Curriculum, certification criteria, graduate database |
| ③ Convergence Content Partnership Hub | Connect content and partners | Onboard partners for red-clay beds, Wave Water, Nitric Oxide (NO) Water, aromatherapy, functional health foods, and Fashion Therapy; manage quality, supply, and settlement | Partner agreements, supply schedules, scorecards |
| ④ Brand/Digital Studio | Attract and retain guests | Brand, content (video/card news), online diagnosis, CRM, subscription, commerce | Campaigns, online systems, dashboards |
| ⑤ Operations & Compliance | Financial discipline and safety | Finance and settlement, contracts, review of efficacy claims, safety rules, privacy, U.S. regulations (state licenses, FDA/FTC labeling) | Claims guide, safety manual, monthly profit and loss statement |
| Site 01 VIGO Operation Team | Flagship operations | On-site spa, consulting, constitution dining, sleep, and boutique operations | Daily operations, customer reports |
PARTNER ECOSYSTEM / 03
Convergence content partnership management
ContentTherapy / spaceManagement focus
Sancheong red-clay (hwangto) bedSleep Signature RoomInstallation, after-sales service, hygiene, temperature
Wave WaterRoom · 07 Water RitualSupply and claims review
Nitric Oxide (NO) Water04 Food · 07 Water · 08 ThermalCheck blood pressure and drinking volume
aromatherapy02 Foot bath · 05 Body · Room · Home careAuthenticity, dilution, allergies
functional health foods / constitution foods04 Food · Dining · Boutique · SubscriptionLabeling, expiry dates, inventory
Fashion Therapy03 Color Gown · Styling · BoutiqueSpecifications · Capsule Collection
Taeguk Sun-beop, tea ceremony, and meditation06 · 09 · 10Instructor certification and scheduling
PARTNER TIERS
ONBOARDING / 5 STEPS
- Proposal and fit review
- Constitution Mapping
- Staff training and four-week trial
- Product registration
- Formal onboarding and quarterly review
Scorecard
Review guest satisfaction, repeat purchases, on-time delivery, complaints, and claims violations
Claims and settlement standards
Pre-approve wording; automatically aggregate sales data
3-1. Partner Map
| Content | Role (in resort) | Therapy / space | Management focus |
|---|---|---|---|
| Sancheong red-clay (hwangto) bed | Sleep signature | Sleep Signature Room | Installation and after-sales service, room hygiene, and constitution-specific temperature settings |
| Wave Water | Water ritual | Room amenities, 07 Water Ritual | Supply cycle and claims review |
| Nitric Oxide (NO) Water | Hydration / fasting-rhythm drink | 04 Food, 07 Water, 08 Thermal | Drinking-volume protocol after checking blood pressure |
| aromatherapy | Constitutional Blend | 02 Foot bath, 05 Body, room diffuser, home care kit | Product authenticity, dilution, and allergy checks |
| functional health foods / constitution foods | Constitution F&B·Retail | 04 Food, Dining, Boutique, Subscription | Functional-claim labeling standards, expiry dates, and inventory |
| Fashion Therapy | Constitution color and styling | 03 Color gown, styling session, boutique | Robe and linen specifications, capsule collection |
| Taeguk Sun-beop, tea ceremony, and meditation | Mind and movement | 06, 09, 10 | Instructor Certification, Schedule |
3-2. Partner tiers
| Tier | Criteria | Benefits / obligations |
|---|---|---|
| Core | Always included in method protocols (red-clay bed, aromatherapy, constitution foods, etc.) | Joint product development, employee training participation, monthly quality inspection |
| Certified | Included in specific programs/seasons | Quarterly checks and compliance with constitution-labeling guidance |
| Associate | Focus on boutique and online sales | Sharing sales data, adhering to expression guidelines |
3-3. Five-step onboarding
- 1. Proposal and fit review (method lab + compliance) → 2. Constitution mapping (which constitution / therapy and how) → 3. Staff training and on-site trial (four weeks) → 4. Product registration (rooms, spa, boutique, online) → 5. Formal onboarding and quarterly review
3-4. Operating rhythm
- Monthly Partner Council: Share supply, quality, and guest feedback; plan new seasonal products (24 solar terms)
- Quarterly Scorecard: Guest satisfaction, repeat purchase rate, on-time supply rate, complaints, and zero claims violations
- Single Expression Guide: Partner copy goes live only after compliance review (no unverified efficacy claims; language focused on relaxation and lifestyle guidance)
- Settlement: Sales data is aggregated automatically; settlement terms are discussed separately with each partner.
STAFFING MODEL / 04
Staffing needs
Phase 0 First year after openingApproximately 11–12 → 18–23 people
Wellness Director
1 → 1
Constitution Wellness Consultant
1 → 2.5
Constitution Spa Therapist
4 → 7
Tea ceremony, meditation, and moving-qigong leader
0 → 1.5
Constitution Chef / Dining Lead
1 → 1
Guest Experience (CX) and Reservations Manager
0 → 2
Partner/Boutique MD
1 → 1
Digital Marketer/Content
1 → 1.5
Data/system operation
1 → 1
Training Coordinator
1 → 1
Compliance/Settlement
0.5 → 1
| Role | Phase 0 (acquisition to month 3) | First year after opening | Notes |
|---|---|---|---|
| Wellness Director (On-site Manager) | 1 | 1 | Collaborate with Headquarters Director |
| Constitutional Wellness Consultant | 1 | 2~3 | Diagnosis, report, home care prescription |
| Constitution spa therapist | 4 (first cohort trained) | 6~8 | 32 hours basic + 80 hours master course |
| Tea ceremony, meditation, and moving-qigong leader | — | 1~2 | Concurrent positions possible |
| Constitutional Chef / Dining Lead | 1 (Menu development) | 1 + cooking team | Constitution-specific seaweed soup and menus |
| Guest Experience (CX) and Reservations Manager | — | 2 | Nonverbal service operation |
| Partner/Boutique MD | 1 | 1 | Convergence Content Hub Field Manager |
| Digital Marketer/Content | 1 | 1~2 | Video, SNS, online diagnosis |
| Data/system operation | 1 (construction) | 1 | Automation System Management |
| Training Coordinator | 1 | 1 | Academy operation |
| Compliance/Settlement | 0.5 | 1 | Shared with headquarters |
| Total (wellness division) | Approximately 11–12 | Approximately 18–23 | Excludes room and facility operations staff |
- Texas K-Town (Phase 3~): Send two to three leaders from VIGO's first cohort and hire locally (therapists holding state massage licenses and bilingual consultants). Staffing depends on opening scale.
- Recruitment order: Consultant/Therapist Leader → Chef → CX → Digital. Completion of training is a condition of placement.
OPERATING SYSTEM / 05
Automated operating system
12 OPERATING MODULES
AI
Summarize assessment results · draft reports and guidance · prepare guest messages and content · aggregate settlements · dashboard
Confirm constitution · review final reports · deliver care and service · manage partners · approve outputs
Confirmation of constitution · Final inspection of report · Care and protocol · Partnership · Approval
DATA / CONSENTConstitution and health information require separate consent and private internal storage.
Review applicable U.S. state privacy laws after selecting the expansion location; any genetic or gut-microbiome testing follows the testing provider's consent process.
60 → 15minutesReport preparation time
100%Pre-arrival information from booking through check-in
0casesManual partner settlements
3+ per weekContent releases
5-1. System Map (Customer Journey = Data Flow)
[Online constitution self-assessment] → [Booking / advance information] → [Constitution profile CRM] → [On-site consultation tablet]
→ [Automatic nonverbal service key (gown, ring, room settings)] → [Therapy scheduler · constitution order for kitchen]
→ [Constitution Report draft (AI draft → consultant review)] → [Home-care guidance web card]
→ [Subscription / commerce] → [Return visit / seasonal ritual reminder] → (back to CRM)
5-2. Functions and automation by module
| Module | Purpose | Automation point | Phase 1 (fast implementation) | Phase 2 (expansion) |
|---|---|---|---|---|
| Online constitution diagnosis | 20-question self-assessment in Korean, English, and Japanese | Recommend products and schedules based on results | Existing self-assessment site + Google Sheets | Dedicated web app |
| Booking / advance information | Constitution-specific packing and itinerary information | Send constitution-specific messages upon booking | Booking system + email / Kakao notifications | PMS integration |
| Constitution Profile CRM | Each guest's constitution, responses, and purchase history | Accumulate data automatically at each visit | Google Sheets / Notion DB | Dedicated CRM |
| On-site consultation / service protocol | Consultation notes, gowns, rings, and room settings | Send confirmed constitution settings to housekeeping and kitchen immediately | Tablet form + messenger notification | Operations app |
| Therapy Scheduler | Therapist and room assignment | Automatic allocation based on constitution and schedule | Calendar Automation | Spa management software |
| Constitution Report | Assessment rationale and lifestyle guidance | Generate an AI draft → issue after consultant review | Expanding the existing aroma prescription web card engine | Multilingual report |
| Subscription·Commerce | Regular delivery of tea, oil, and food | Automatic payment, delivery, and repurchase notifications | Smart Store / Shopify | Own online store |
| Partner Portal | Supply, inventory, sales, settlement | Automatic aggregation of sales data, monthly statement | Shared spreadsheet + automated monthly report | Partner Portal |
| Academy LMS | Courses, exams, certificates | Issue completion certificates automatically and link to cohorts | Online learning platform + Google Forms | Own LMS / English courses |
| Content Studio | Video · social cards · blog | AI agent draft → human approval → publish | In-house AI video and social-card pipeline | Multilingual channels |
| Internal planning and approval | Draft plans and approval flow | AI agent team drafts; lead approves in Slack | In-house AI integration engine (Slack approvals) | Automated steering-committee reports |
| KPI dashboard | Sales, length of stay, subscriptions, repeat visits, NPS | Refresh automatically each day | Spreadsheet dashboard | BI |
5-3. Division of roles between people and AI
- What AI does: Summarize assessment results; draft reports, guidance, messages, and content; aggregate settlements; update dashboards
- What people do: Confirm constitutions, review final reports, deliver care and service, manage partnerships, and approve outputs
- Principle: A person reviews all health-related wording before it reaches guests.
5-4. Data and privacy
- Constitution and health-related information is treated as sensitive data and requires separate consent under Korean privacy law; review state-specific U.S. rules for U.S. operations.
- Store guest consultation data only in private internal systems, separate from public channels.
- Genetic and gut-microbiome testing is optional and follows the testing provider's consent process.
5-5. Automation targets
| Metric | Year-one target |
|---|---|
| Report writing time | 60 minutes per guest → 15 minutes (review only) |
| Pre-arrival information from booking through check-in | 100% automated delivery |
| Monthly partner settlement | Zero manual entries |
| Content Publishing | At least three releases per week (AI draft + approval) |
PHASE 0 / 13 WEEKS / 06
90-day action plan
Core tasks01020304050607080910111213
Organization, leaders, and partner map
Method standards, SOPs, safety, and system setup
Training, menus, and on-site pilot
Rehearsal, checks, and opening report
| Week | Tasks |
|---|---|
| 1-2 weeks | Agree on the implementation organization, confirm key leaders (consultant and therapist lead), and finalize the partner map |
| 3-6 weeks | Method standards v1, 10 therapy SOPs, claims and safety guide, begin Phase 1 system setup |
| 7-10 weeks | Train the first therapist cohort, develop constitution-specific menus, pilot with partners |
| 11-13 weeks | Rehearsal stay (invited acquaintances and VIPs), report and automation checks, opening-readiness report |
DECISION AGENDA / 07
Decisions required
- Legal structure of the implementing organization and relationship to the resort operator
- Degree of participation by each convergence-content partner
- Phase 1 system budget and implementation lead
- Timing of staff dispatch based on the Texas K-Town schedule
Personnel and schedule are initial assumptions. Adjustments are made after due diligence and finalization of the financial model.