Method
Constitution assessment → constitution-specific protocols spanning spa, food, sleep, scent, movement, and clothing (Sasang Constitution Method, working title)
SASANG CONSTITUTION · KOREAN WELLNESS
Rest in
Your Nature.
Rest in your nature
Constitution Lifestyle Wellness
From VIGO in Yeosu to Korean resort towns worldwide
Brand film · Dawn sea / tea / earth and stone / oil / forest / sunset
SCROLL TO BEGIN THE JOURNEY ↓01 THE PROPOSITION
The proposition
We do more than add another spa to a resort.
Every moment of a guest's stayis shaped around their constitution.
We bring Constitution Lifestyle Wellness to life.
Three assets make it possible.
People
Training and certification for Constitution Wellness Consultants and Constitution Spa Therapists
Place
First flagship: VIGO, Yeosu → U.S. Korean resort town → partner properties
02 WHY NOW
Why now
$6.8 trillion2024 Global Wellness Economy
$9.8 trillion2029 outlook
$830.2 billion2023 Wellness Tourism
Source: GWI 2025 Global Wellness Economy Monitor ↗(2024 economy/2029 outlook) · GWI 2024 ↗(2023 Wellness Tourism)
- Spa has evolved through three stages: first-generation relaxation (massage) → second-generation facilities (hardware and medical services) → third-generation personalization (Prescriptive Wellness). Guests buy what suits them, not simply what is considered good.
- Ayurveda turned the concept of constitution (dosha) into a resort experience and opened a global wellness market. Korea has Lee Je-ma's four-constitution framework and Sasang medicine (Donguisusebowon, 1894). It has yet to reach the world as an 'experience product.'
- For global guests already drawn to Korea through K-culture (food, beauty, and drama), the next K-content is K-Wellness.
AN ANCIENT IDEA, REFRAMED FOR TODAY03 THE WORLDVIEW
A proven model, expressed in the language of Sasang
3-1. A precedent for building a world-class wellness destination around constitution BENCHMARK
India's Ayurveda made constitution (dosha) a resort experience and opened a global market. We learn from that
- Personalization rooted in constitution — Constitution shapes meals, treatments, and the daily routine.
- Residential programs — A purposeful journey over several days, beyond a day visit.
- Replicable through people and standards — Certified therapists and facility quality grades (Kerala Ayur Silver, Gold, and Diamond)
Kerala classification: Kerala Tourism ↗.
Chopra ↗ — A case of meditation, yoga, and Ayurveda programs within a resort.
Ananda ↗ — A program combining consultation, meals, therapies, and yoga before, during, and after a stay.
Kamalaya ↗ — Guests select a tailored wellness program alongside their accommodation.
SHA ↗ — Individual stay programs built around a proprietary method.
3-2. The language of Sasang
Korea has Lee Je-ma's Sasang medicine (Donguisusebowon, 1894). We explain constitution wellness in a language of our own.
- Four constitutions × organ-strength balance (Jangbu daeso) — An anatomical and physiological language describing the relative strength of the liver, lungs, spleen, and kidneys
- Temperament (seongjeong) — the constitution of emotion. Constitution includes not only the body but the texture of the mind (sorrow, anger, joy, and pleasure) → extending into meditation, relationships, and leadership programs
- Eumyang hwapyeong jiin — the person in yin-yang balance — The balanced person toward whom every constitution aspires. This becomes a statement of brand philosophy.
- The specificity of food (sik) — Ingredients, teas, and recipes are already organized by constitution, ready to become F&B offerings.
3-3. Worldview Map — Seven Elements of Life
食 Eat · 眠 Sleep · 動 Move · 香 Breathe · 水 Drink · 衣 Dress · 心 Dwell
→ Every resort touchpoint (rooms, restaurants, spa, gardens, and boutiques) belongs to one of these seven elements. Constitution shapes them all.
04 FOUR NATURES
Four natures
The four natures do not impose one answer. From the temperature of a cup of tea to the way one falls asleep, they shape different days.
Fire·Sky / GreenTae-yang太陽人
Drive and intuition / energy rising upward
View detailed regimen ＋
Tae-yang太陽人
Drive and intuition / energy rising upward
View detailed regimen ＋Organ balanceStrong lungs, weak liver
symbolFire·Sky / Green
keywordDrive and intuition / energy rising upward
welcome teaQuince pine needle tea (room temperature)
foot bath38–39°C calming bath
breakfast seaweed soupAbalone, mussel seafood
ScentVetiver·Frankincense·Lemon (grounding)
sleepCool, still
movementDanjeon breathing and grounding
Clothes/ColorGreen gown
Land/Forest / Gold-earthTae-eum太陰人
Embrace and endurance / a body that accumulates
View detailed regimen ＋
Tae-eum太陰人
Embrace and endurance / a body that accumulates
View detailed regimen ＋Organ balanceStrong liver, weak lungs
symbolLand/Forest / Gold-earth
keywordEmbrace and endurance / a body that accumulates
welcome teaOmija and balloon-flower-root tea (35°C)
foot bath40–42°C warming bath
breakfast seaweed soupbeef brisket perilla seeds
ScentEucalyptus·Sandalwood (breath)
sleepHumidity and breathing center
movementA walk that brings on a sweat
Clothes/ColorYellow gown
Water·Wind / BlueSo-yang少陽人
Passion and speed / heat rising upward
View detailed regimen ＋
So-yang少陽人
Passion and speed / heat rising upward
View detailed regimen ＋Organ balanceStrong spleen, weak kidneys
symbolWater·Wind / Blue
keywordPassion and speed / heat rising upward
welcome teaGoji berry and cornelian cherry tea (room temperature)
foot bath38–39°C calming bath
breakfast seaweed soupBoiled pork / clams
ScentPeppermint·Lavender (soothing)
sleepcool temperature
movementStillness and seaside meditation
Clothes/ColorBlue gown
Iron·Moon / IvorySo-eum少陰人
Delicate and cautious / cold and sensitive within
View detailed regimen ＋
So-eum少陰人
Delicate and cautious / cold and sensitive within
View detailed regimen ＋Organ balanceStrong kidneys, weak spleen
symbolIron·Moon / Ivory
keywordDelicate and cautious / cold and sensitive within
welcome teaJujube Cinnamon Tea (38~40℃)
foot bath40–42°C warming bath
breakfast seaweed soupChicken breast astragalus
ScentGinger, cinnamon, orange (warm)
sleepwarming center
movementLight walk and breathing
Clothes/ColorWhite gown
※ Tae-yang is rare and is served through individual customization. These regimens are reference settings for a relaxation experience and are adjusted through consultation.
05 THE GUEST JOURNEY
Care that understands without a word
Before · At home
Online constitution self-diagnosis (20 questions, Korean, English, Japanese) → Automatically suggest a schedule for each constitution at the reservation stage
Arrival · At the resort
Private tea room welcome tea, detailed expert consultation (questionnaire, InBody, HRV stress index) → Constitution confirmation
Signature · Nonverbal service
Wear a constitution-colored gown and a silver ring (assigned to each finger according to your constitution). The staff adjusts the water temperature, towel temperature, lighting level, and scent without asking.
Stay · On site
10 signature therapies + constitution-specific meals + red-clay sleep
Departure · Check out
My Constitution Report (assessment rationale, confidence level, lifestyle guidance) + home-care kit
Home · Daily life
Mobile prescription web card, regular delivery of constitutional tea, oil, and healthy food, online coaching
Return · Revisit
Invitation to seasonal rituals, return visits by families and companies
06 SIGNATURE THERAPIES
10 signature therapies
From check-in to sleep, therapy is not just a list of facilities, but the rhythm of the day.
Welcome Orientation
Private tea room 1:1 consultation and constitutional welcome tea (15 minutes)
Tea and temperature by constitution
Foot Bath
Foot bath based on warm feet and cool head, medicinal herbs + two drops of oil (20 minutes)
Warming bath 40–42°C / calming bath 38–39°C
Nonverbal Energy Care
Nonverbal service via color robes and silver rings
Color and finger by constitutionFood Therapy
A 12-hour fasting rhythm from 18:00 to 06:00 + constitution-specific seaweed soup at breakfast
4 types of seaweed soup according to body type
Meridian & Aroma Body
30 minutes of manual meridian work + 50 minutes of aroma lymph care with a constitution-specific blend
Blends for each body type
Tea & Silence
Tea ceremony demonstration + 30 minutes silent tea meditation (turn off electronic devices)
Constitution-specific teaWater Ritual
Nitric Oxide (NO) Water and Wave Water drinking ritual + nano mist (15 minutes)
Adjust drinking volume for guests with low blood pressure
Deep Thermal
Warming oil application + far-infrared thermal chamber
For So-yang and Tae-yang, use a lower temperature and shorter duration
Taeguk Sun-beop
Taeguk Sun-beop (Korean moving qigong, 40 minutes)
intensity control
Korean Silence Meditation
Silent meditation in temple and Seondo traditions (40 minutes)
Breathing method according to constitution
07 WELLNESS CONSULTING
wellness consulting
- Three-stage assessment to build trust: ① Online self-assessment before arrival → ② In-depth on-site expert consultation (constitution confirmed or marked 'borderline') → ③ Observation of responses to food, heat, and sleep during the stay
- My Constitution Report: Assessment rationale and confidence level, Daily Rhythm, seasonal lifestyle guidance, and recommended teas, scents, ingredients, and colors
- Offerings: Individual constitution consultation / family constitution retreat consultation (compatibility among family members) / corporate wellness camp (team constitution map and leadership temperament coaching) / long-stay lifestyle design for seniors
- Resulting image: On departure morning, a family receives its report. The father is Tae-eum, the daughter So-yang — 'So that's why we argued over the air conditioner.'
08 THE CONTENT ECOSYSTEM
What we already have, what we can connect to.
Each card: What it is / Resort application / Guest scene / Revenue model
01“A room with red clay walls, low lighting, and a warm bed where you wake up without an alarm in the morning”Sancheong red-clay (hwangto) bed — Sleep Signature Room
- What it is
- Sancheong red-clay (hwangto) bed
- Resort application
- A heated red clay bed made from Sancheong red clay at the foot of Jiri Mountain is placed in the signature room. Sleep environment settings for each constitution, including light intensity, temperature and humidity, scent and sound (connected to the red clay bed sleep strategy in the VIGO plan)
- Guest scene
- “A room with red clay walls, low lighting, and a warm bed where you wake up without an alarm in the morning”
- Revenue model
- Premium room rate + bed/bedding sales (experience → purchase)
02“At the bedside: a glass water bottle, a coaster in the guest's constitution color, and a drink upon waking.”Wave Water — Wave Water Ritual
- What it is
- Wave Water
- Resort application
- A 'water ritual' three times a day during the stay. Set the drinking temperature and time by constitution to make hydration a ritual.
- Guest scene
- “At the bedside: a glass water bottle, a coaster in the guest's constitution color, and a drink upon waking.”
- Revenue model
- Room amenities + regular delivery
03“A glass of lukewarm water outside the heating chamber, a relaxation lounge with flowing mist.”Nitric Oxide Water — NO Water & Mist
- What it is
- Nitric Oxide (NO) Water
- Resort application
- An approved drink during the fasting rhythm and a source of hydration before and after thermal therapy. Adjust volume after checking blood pressure (50% for guests with low blood pressure).
- Guest scene
- “A glass of lukewarm water outside the heating chamber, a relaxation lounge with flowing mist.”
- Revenue model
- Therapy Package Included + Retail
04“The moment you check in, the lobby scent changes to a constitutional blend, and the 4-bottle kit in your hand when you leave.”Aromatherapy — Constitution Aroma
- What it is
- Aromatherapy
- Resort application
- Apply constitution-specific blends (Tae-eum breathing, So-yang calming, So-eum warming, Tae-yang grounding) consistently in room diffusers, body therapy, and home-care kits. Issue a mobile aroma guidance card.
- Guest scene
- “The moment you check in, the lobby scent changes to a constitutional blend, and the 4-bottle kit in your hand when you leave.”
- Revenue model
- Treatment + Kit + Monthly Subscription
05“4 types of tea tins with body color labels, breakfast buffet 'my constitution corner'”functional health foods / constitution foods — Dr.Yim Food Lab
- What it is
- functional health foods / constitution foods
- Resort application
- Constitution-specific teas, health foods, and convenience foods based on the dietary work of Dr. Yim DongKoo, Ph.D. in food engineering. Restaurant menu → gift shop → subscription (functional claims only within approved ingredient and labeling standards)
- Guest scene
- “4 types of tea tins with body color labels, breakfast buffet 'my constitution corner'”
- Revenue model
- F&B + Retail + D2C (including US)
06“A photo of a couple wearing linen shirts in their body color on a sunset terrace.”Fashion Therapy — Constitution Styling
- What it is
- Fashion Therapy
- Resort application
- Fashion therapy that prescribes clothes based on body color, material, and silhouette. Colored gown during your stay → Styling session → Resort boutique capsule collection
- Guest scene
- “A photo of a couple wearing linen shirts in their body color on a sunset terrace.”
- Revenue model
- Styling Session + Boutique + Course
07“Twenty people in white practicing moving qigong on a lawn facing the sea at dawn.”Taeguk Sun-beop (Korean moving qigong) · tea ceremony · Korean silence meditation — Korean Mind-Body
- What it is
- Taeguk Sun-beop (Korean moving qigong) · tea ceremony · Korean silence meditation
- Resort application
- Korea's moving qigong and silent meditation, distinct from Western yoga and singing bowls
- Guest scene
- “Twenty people in white practicing moving qigong on a lawn facing the sea at dawn.”
- Revenue model
- Program + Instructor Training
08Constitution data linkage (optional) — Bio Insight
- What it is
- Constitution data integration (optional)
- Resort application
- Linkage of DTC genetic and intestinal microorganism testing only to customers who wish to do so → Translation of report into daily prescription (separate consent for personal information)
- Revenue model
- Premium package option
What we already have, what we can connect to.
09 FLAGSHIP NO. 1
Yeosu VIGO Resort
Location: Dolsan, Yeosu; approximately 9,867 pyeong (≈32,618 m²; 4,565 pyeong development area + 5,302 pyeong paths and reserve land); 19 rooms, including duplex family rooms
Zone configuration: Welcome Tea Room · Constitutional Diagnosis Lounge · Spa Suite · Heat/Water Therapy Zone · Sleep Signature Room (Red Clay Bed) · Constitutional Dining · Sea Meditation Deck · Constitution Garden (Use of Idle Site) · Constitutional Boutique
3 representative products (focused on 1st year): ① Two-night, three-day constitution reset ② Three-night, four-day family constitution retreat ③ Constitution day spa — after demand validation, expand to four- to five-night deep resets, corporate camps, and a seven-night signature stay
Two-night, three-day itinerary (example)
Resulting image: Duplex room facing the sea, children on the lower floor, red clay bed on the upper floor. In the evening, the family sits in the same tea room, each wearing a different colored gown.
Day 1 14:00 Check-in and constitution confirmation → 16:00 Foot bath + two-track body therapy → 18:00 Start fasting rhythm and tea meditation → red-clay sleep
Day 2 07:30 Constitution-specific seaweed soup → 09:30 Taeguk Sun-beop (sea deck) → 14:00 Thermal therapy → 16:30 Water ritual → 19:00 Korean silence meditation
Day 3 08:00 Constitution-specific breakfast → 09:30 Post-stay indicator check and report → 11:00 Home-care kit and check-out
VIGO · CONCEPTUAL ZONING
The guest path shaped by constitution, from sea to garden
Conceptual layout unrelated to actual design drawing
10 THE NEXT PLACE
Texas Korean resort town
01 · FLAGSHIP
YEOSU VIGO
Approximately 9,867 pyeong (≈32,618 m²) · 19 rooms
The first place to validate your methods, people, and operational data
02 · VILLAGE
TEXAS K-TOWN
Approximately 200,000 pyeong (≈0.66 km²; ≈163 acres)
The next place to scale VIGO-proven standards to village scale
K-Wellness Village
Source: confirmed by phone with Dr. Yim DongKoo (2026-10-10) — Texas, approximately 200,000 pyeong. 'Not like a Chinatown; Korea from the very beginning.' (recording, 2026-10-04) (Not yet confirmed; details under development)
Scale: approximately 200,000 pyeong (≈0.66 km²; ≈163 acres) — a village, not a single resort
Concept: K-Wellness Village — 'Build Korea's oldest wellness tradition, constitution, in the United States.'
Core anchors = Constitution Spa + Constitution Café. Make every café a Constitution Café: consultation, eating, drinking, and applying products follow one guest path (consultation → spa: apply → café: eat and drink). Prove this SOP first at VIGO, Yeosu.
Four constitution garden districts (Four Nature Districts): Tae-yang Fire Terrace (activity and sport) · Tae-eum Earth Grove (forest and long stays) · So-yang Water Garden (water therapy and lake) · So-eum Moon Court (thermal therapy, meditation, and hanok lodging)
Core facilities: Constitution Cafés (throughout the town; consultation + constitution teas, drinks, desserts, and home-care products) · Constitution Wellness Center (assessment and consulting) · K-Bathhouse (Korean bathing culture × constitution-specific heat) · Constitution Residences (long stays and seniors) · Healing Food Hall (constitution-specific K-food) · Academy (English certification course) · Boutique (Fashion Therapy, aromatherapy, constitution foods) · Hanok meditation pavilion
What VIGO brings: Method standards, certified people (first cohort of therapists and consultants), operating data, and brand
U.S. track: ① English constitution assessment website ② Pop-up retreats at local partner properties (test demand before the town opens) ③ English certification course (hands-on treatments for holders of state massage licenses; coaching course separate) ④ D2C constitution foods and teas (advance review of FDA/FTC labeling and advertising standards)
Guest scene: At a morning Constitution Café, a guest presents a constitution card and the barista serves tea in one of four colored cups. Beneath a Texas sunset: a hanok-roofed meditation pavilion, lakeside mist lounge, and four gardens marked by constitution-colored flags.
FOUR NATURE DISTRICTS
One village, four natures
Conceptual layout before confirming local site information
11 WHAT REMAINS
What Customers Take, What Resorts Get
Guest
My Constitution Report · constitution-specific daily routine
Constitution kit (tea, oil, color)
Reason for revisiting (seasonal ritual)
A language for families and teams to understand each other
Resort / Investor
One-night consumption → purpose-led stays of three to seven nights
Non-room revenue (spa / F&B / retail / education)
Experience → Purchase → Subscription → Return: an LTV loop
Methods and trained people that other resorts cannot easily replicate
Example measures: length of stay, spa spend per visit, kit purchase rate, subscription conversion, return visit rate, NPS, and self-reported sleep satisfaction and HRV stress index (for reference only).
12 ROADMAP
Roadmap
Method standards · first therapist cohort · convergence partners confirmed
VIGO renewal · three core products · Constitution Report · English assessment website · one U.S. pop-up
Product expansion · regular subscriptions · external certification course · Constitution Spa certification standards announced
Design and opening preparation for the wellness district of a U.S. Korean resort town · English certification course
Rollout to partner properties and replication of overseas districts
13 THE PEOPLE
The people behind the plan
- Dr. Yim DongKoo — Ph.D. in food engineering and director of Dr. Yim's Constitution Lifestyle Institute. Leads Sasang constitution dietary practice, assessment protocols, academic work, and the method (the project's principal lead).
- Ryu JeongKun — Director of Korea Constitution Life Institute and overall wellness director. Leads aromatherapy guidance, Fashion Therapy, and spa program design and education.
- Existing work: Constitution Spa program design (Jeju Udo Resort proposal), a cruise constitution program, an expo constitution experience center, a constitution self-assessment website, and books and lectures on constitution.
R REFERENCES
References — EGLSLAB Sasang Master Hub
The research, track record, and programs behind this proposal are gathered in the EGLSLAB Sasang Master Hub.
MASTER HUB
EGLSLAB Sasang Master Hub
A single hub for Sasang constitution content, programs, and business
View in hub ↗PORTFOLIOSource data portfolio
Source data accumulated through constitutional books, lectures, and programs
View in hub ↗RESEARCHResearch and external sources by Dr. Yim DongKoo and Ryu JeongKun
Research, theses, external supporting materials
View in hub ↗TRACK RECORDCollaboration with domestic companies and programs
Track record of constitution programs in Korean settings
View in hub ↗GLOBALglobal strategy
Overseas expansion direction of Sasang Constitution
View in hub ↗ABOUT SASANGWhat is Sasang Constitution?
Basic concepts of the four constitutions
View in hub ↗D DOWNLOAD
Download data
PDF for post-meeting review. The contents of the screen are captured as is.
14 NEXT STEPS
Next steps
- Agree on the direction of this proposal
- Include the wellness areas in VIGO's due-diligence schedule
- Prepare the method standards and Phase 0 plan
- Request to share Texas town basic information (site layout, schedule, operating partners)